CECILY KELLOGG
LANSDOWNE, PA 19050
484-469-3345
email cecily@cecilykellogg.com
EXPERIENCE
Writer & Social Media Consultant
June 2002 to present
Create results-oriented sales and marketing copy for both print and digital media, marketing packages, and web content for various organizations. In 2006, incorporated SEO techniques into web content. Became full-time freelance in May 2007. Additionally, since 2004, have authored a personal blog that currently receives over 100,000 hits per month and use this experience to work as social media consultant, particularly in crafting pitches to bloggers in the Momosphere.
Marketing Director
The Art Shop at Moore College of Art & Design
September 2002 to May 2007
Opened a new retail art gallery that exclusively sold student and alumnae artwork. Store considered a major marketing and public relations tool to help increase awareness of the College and maintain relationships with alumnae artists. Created a marketing campaign to target multiple audiences, including the public and alumnae. Built from the ground up an online presence, including online sales capacity and large online database of available artwork for sale by alumnae that was offsite. Worked with college’s communications department to generate press and advertising, and managed annual advertising budget. Worked closely with college president to facilitate relationships between the Shop and high level donors and college supporters. Consulted on physical appearance of shop and merchandise, and helped staff and student workers coordinate and maintain relationships with artists.
Marketing & Public Affairs Coordinator
Abington Art Center, Jenkintown, PA
April 1999 to August 2002
Completely revamped public relations policies and organization branding. Increased press coverage by 65%. Created public events that made organization a destination. Managed volunteers. Coordinated marketing and PR for fundraising ventures, including a capital campaign. Created all print materials, including design and website. Overall increased visitors to organization by 50% and fundraising by 30% with successful marketing campaigns and events.
Community Relations Manager
Barnes & Noble, Jenkintown, PA
May 1996 to April 1999
Coordinated, planned, and executed events, including the writing and production of events calendar, special events flyers and posters, and press releases. Managed media requests and worked with both local and nationally known authors.
