About Cecily
Marketing has changed. The Internet has altered the dynamic, and producers of products no longer control the dialog through advertising and carefully placed reviews. Today, bloggers, message board veterans, and Twitter addicts can gush about and promote your product--and they can just as easily trash it.
Sadly, one of the fastest ways to earning your product a bad name on the Internet is to misstep with your marketing. Wondering why a blogger is now making fun of you after you sent that politely worded generic email? Because bloggers--like everyone in the Web 2.0 world--are proud of their corner of the Internet and don't appreciate the "insert name here" approach. They don't need you or your product; you need them.
I can help. As a popular blogger I've gotten all the lousy pitches, including my favorite: a generic email from a 16-year-old intern at a company that wanted me to compete for their product. I have over 100,000 readers a month. A review on my blog will be read, linked to, and discussed throughout the Internet--and will remain as a permanent feature and will pop up in every single Google search done for that product forever. Why on earth would I compete for the chance to review it?
I can help you craft pitches to bloggers that are guaranteed to get their attention without gaining their rancor. My combined knowledge of social media along with my twelve-plus years of public relations and marketing experience makes me the perfect person to craft your social media marketing plan.
Experience
For over twelve years I've been working in public relations and marketing, creating everything from press releases to brochures to SEO web content. In the last two years, I've dived right into the Social Media world, helping to create the perfect pitches to bloggers from all corners of the Internet. I am focused, organized, able to meet deadlines with ease. Whatever marketing your organization needs, I can create a concise and bold message that people will remember.
I'm also the author of a highly successful personal blog that receives over 5,000 hits a day and has been nominated for several Blogger's Choice Awards.
