Resume

CECILY KELLOGG
PHILADELPHIA, PA

484-469-4914 / 215-380-1783

email cecily@cecilykellogg.com

EXPERIENCE 

Social Media Consultant
December 2008 to present

As a highly successful blogger and social media presence, uses influence and access to create social media campaigns and blogger outreach projects for multiple organizations. In addition, does Social Media 101 and Momosphere 101 presentations to organizations, and speaks extensively about social media at conferences. Gifted at personal consultations to guide newcomers in social media and helping them market their products, books, or websites.

Writer
June 2002 to present

Create results-oriented sales and marketing copy for web content (including SEO), and both print and digital media, and marketing packages for various organizations. Became full-time freelance in May 2007.

Marketing Director
The Art Shop at Moore College of Art & Design
September 2002 to May 2007

Opened a new retail art gallery that exclusively sold student and alumnae artwork. Store considered a major marketing and public relations tool to help increase awareness of the College and maintain relationships with alumnae artists. Created a marketing campaign to target multiple audiences, including the public and alumnae. Built from the ground up an online presence, including online sales capacity and large online database of available artwork for sale by alumnae that was offsite. Worked with college’s communications department to generate press and advertising, and managed annual advertising budget. Worked closely with college president to facilitate relationships between the Shop and high level donors and college supporters. Consulted on physical appearance of shop and merchandise, and helped staff and student workers coordinate and maintain relationships with artists.

Marketing & Public Affairs Coordinator
Abington Art Center, Jenkintown, PA
April 1999 to August 2002

Completely revamped public relations policies and organization branding. Increased press coverage by 65%. Created public events that made organization a destination. Managed volunteers. Coordinated marketing and PR for fund raising ventures, including a capital campaign. Created all print materials, including design and website. Overall increased visitors to organization by 50% and fund raising by 30% with successful marketing campaigns and events.

Community Relations Manager
Barnes & Noble, Jenkintown, PA
May 1996 to April 1999

Coordinated, planned, and executed events, including the writing and production of events calendar, special events fliers and posters, and press releases. Managed media requests and worked with both local and nationally known authors.

CECILY KELLOGG
PHILADELPHIA, PA

484-469-4914 / 215-380-1783

email cecily@cecilykellogg.com

EXPERIENCE 

Social Media Consultant
December 2008 to present

As a highly successful blogger and social media presence, uses influence and access to create social media campaigns and blogger outreach projects for multiple organizations. In addition, does Social Media 101 and Momosphere 101 presentations to organizations, and speaks extensively about social media at conferences. Gifted at personal consultations to guide newcomers in social media and helping them market their products, books, or websites.

Writer
June 2002 to present

Create results-oriented sales and marketing copy for web content (including SEO), and both print and digital media, and marketing packages for various organizations. Became full-time freelance in May 2007.

Marketing Director
The Art Shop at Moore College of Art & Design
September 2002 to May 2007

Opened a new retail art gallery that exclusively sold student and alumnae artwork. Store considered a major marketing and public relations tool to help increase awareness of the College and maintain relationships with alumnae artists. Created a marketing campaign to target multiple audiences, including the public and alumnae. Built from the ground up an online presence, including online sales capacity and large online database of available artwork for sale by alumnae that was offsite. Worked with college’s communications department to generate press and advertising, and managed annual advertising budget. Worked closely with college president to facilitate relationships between the Shop and high level donors and college supporters. Consulted on physical appearance of shop and merchandise, and helped staff and student workers coordinate and maintain relationships with artists.

Marketing & Public Affairs Coordinator
Abington Art Center, Jenkintown, PA
April 1999 to August 2002

Completely revamped public relations policies and organization branding. Increased press coverage by 65%. Created public events that made organization a destination. Managed volunteers. Coordinated marketing and PR for fund raising ventures, including a capital campaign. Created all print materials, including design and website. Overall increased visitors to organization by 50% and fund raising by 30% with successful marketing campaigns and events.

Community Relations Manager
Barnes & Noble, Jenkintown, PA
May 1996 to April 1999

Coordinated, planned, and executed events, including the writing and production of events calendar, special events fliers and posters, and press releases. Managed media requests and worked with both local and nationally known authors.